Converse
Chuck II Launch
2016

Problem

Though Chuck Taylor’s have a cult like following, even their most die hards fans knew the shoes couldn’t hold up to the abuse they put them through.

Strategy

Introduce the world to a brand new Chuck Taylor, the Chuck II. The biggest innovation in the brands’ 100 year history. Purpose built to take more abuse from creative people who work on their feet.

The Idea

Ready For More. We partnered with physically active creative collaborators globally to show the new Chuck II in action, ready for more. We made ‘wear test’ films globally, and in Europe, we gave our creative influencers an analog Chuck II phone camera filter to create a strong visual connection to the Chuck II through the social content they created.

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