Diesel   
Make Love Not Walls
2017

Problem

How do you bring a once relevant brand, back from the brink of obscurity? There’s a whole generation out there that don’t know what Diesel stand for.

Strategy

Make people say “Diesel Is Back” by giving this icon its
voice back with meaningful cultural commentary.

The Idea

Make Love Not Walls. To combat ‘the wall,’ a symbol of hate and division, we constructed a giant wall in the middle of the desert as the backdrop for a massive celebration of love. A potpourri of races, genders, with a gay marriage at its centre. We created video content and stills which became part of a global statement from Diesel for SS17.


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